P&G sees value in user-generated content 08/08/2011

P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands.  Not every advertisers is fearful of UGC and community… some are embracing it’s power.

MediaPost Publications P&G Ties Up One-Year Deal With BlogHer 08/08/2011.

Here are some tips for Pharma on using social media (if you dare)