The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing

Read R.J.’s article on PM360:

The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing

The fears behind pharma’s adoption of programmatic include:

• Quality and location ad placement.
• Various restrictions that come with some pharma advertising such as competitive exclusions.
• Fear of appearing on user-generated content (next to a random adverse event comment).
  Global corporate policies restricting retargeting.