Print enjoyed a rebound for first half 2014
With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.... Read More
Could clickable paper save the print industry?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Quadrant buys Elsevier’s IMNG
Quadrant pulls off a whopper of a deal and acquires Elsevier’s IMNG group for an undisclosed sum making the newly combined company,... Read More
R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More
U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes 09/12/2011
While small to mid-size advertisers continue to spend, some of the largest advertisers (article contains a top 10 list) are slowing their... Read More
Online Ad Spend to Overtake TV by 2016
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile,... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that... Read More